๐ญ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ข๐ฟ๐ด๐ฎ๐ป๐ถ๐ฐ ๐๐น๐ถ๐ฐ๐ธ๐ ๐๐ป๐ฑ๐ฒ๐ฟ ๐ต ๐ ๐ผ๐ป๐๐ต๐ – ๐๐ฎ๐๐ฒ ๐ฆ๐๐๐ฑ๐ ๐ณ๐ฟ๐ผ๐บ ๐ฎ ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ ๐ก๐ถ๐ฐ๐ต๐ฒ
In this case study, Iโll break down what made this website grow from solid to exceptional. Iโll cover both the things that were already working well before I joined and the strategies we implemented after I came on board.
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| ๐ญ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ข๐ฟ๐ด๐ฎ๐ป๐ถ๐ฐ ๐๐น๐ถ๐ฐ๐ธ๐ ๐๐ป๐ฑ๐ฒ๐ฟ ๐ต ๐ ๐ผ๐ป๐๐ต๐ – ๐๐ฎ๐๐ฒ ๐ฆ๐๐๐ฑ๐ ๐ณ๐ฟ๐ผ๐บ ๐ฎ ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ ๐ก๐ถ๐ฐ๐ต๐ฒ |
๐ญ) ๐ฆ๐๐ฎ๐ฟ๐๐ฒ๐ฑ ๐๐ถ๐๐ต ๐ฎ ๐ฆ๐๐ฟ๐ผ๐ป๐ด ๐๐ผ๐บ๐ฎ๐ถ๐ป
The project had a head start because the client bought an aged domain with decent authority (DR/DA). That alone made a big difference early on. The domain already had some backlinks, a clean profile, and possibly a history in the same niche.
We all know that Starting with an aged domain can shortcut the sandbox period, speed up indexing, and give your content a better shot at ranking right out of the gate.
๐ฎ) ๐ ๐ฎ๐ฐ๐ฟ๐ผ ๐ก๐ถ๐ฐ๐ต๐ฒ ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด (๐ญ๐ฌ๐ฌ+ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐๐ป๐๐๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐๐๐๐ ๐ข๐ป๐ฒ)
The biggest reason it performed well was the decision to build a macro niche website covering 100+ services instead of focusing on just one micro service.
I’ve seen this pattern again and again, the sites that scale are the ones that go macro meaning they target all the angles and subcategories instead of sticking to one narrow offer.
I recently built 50 micro niche websites, service-based and local lead-gen sites, each targeting just one page or service. I must say, this micro approach works. However, the websites that offered multiple services covering a full range of related keywords performed better in terms of topical authority. The more relevant content you have under one roof, the more Google sees you as an authority in that space.
๐ฏ) ๐ฆ๐ผ๐น๐ถ๐ฑ ๐ฆ๐๐๐ข ๐ฆ๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ
The site is well organized, with everything just 1โ2 clicks from the homepage and it didnโt follow a traditional “category > subcategory” model. Instead, it was structured like this:
๐ป๐๐๐๐๐๐๐ โ ๐ด๐๐ ๐๐๐๐ฃ๐๐๐๐ ๐๐๐๐ก๐๐๐ (๐.๐. ๐ป๐๐ ๐ก๐๐๐ โ ๐โ๐๐๐๐ ๐ป๐๐ ๐ก๐๐๐, ๐
๐๐ ๐๐๐๐๐ โ๐๐ ๐ก๐๐๐ ๐๐ก๐)
๐ด๐๐ ๐๐๐๐ฃ๐๐๐๐ โ ๐๐๐๐ฃ๐๐๐-๐ต๐๐ ๐๐ ๐ต๐๐๐๐๐ (๐.๐. ๐โ๐๐๐๐ ๐ป๐๐ ๐ก๐๐๐ โ ๐ถโ๐๐๐ ๐โ๐๐๐๐ ๐ป๐๐ ๐ก๐๐๐, ๐๐๐ด ๐ โ๐๐๐๐ โ๐๐ ๐ก๐๐๐ ๐๐ก๐)
This simple layout helped Google crawl the site easily (most pages just 1โ2 clicks away), grouped related topics well, passed link juice easily and evenly, and made it easy to add new services.
๐ฐ) ๐ฆ๐บ๐ฎ๐ฟ๐ ๐๐ป๐๐ฒ๐ฟ๐ป๐ฎ๐น ๐๐ถ๐ป๐ธ๐ถ๐ป๐ด
Internal linking was done with clear intent:
– ๐๐ฐ๐ค๐ถ๐ด ๐ฑ๐ข๐จ๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ญ๐ช๐ฏ๐ฌ๐ฆ๐ฅ ๐ง๐ณ๐ฐ๐ฎ ๐ต๐ฉ๐ฆ ๐๐ฐ๐ฎ๐ฆ๐ฑ๐ข๐จ๐ฆ, ๐ง๐ฐ๐ฐ๐ต๐ฆ๐ณ ๐ข๐ฏ๐ฅ ๐ด๐ช๐ฅ๐ฆ๐ฃ๐ข๐ณ.
– ๐๐ท๐ฆ๐ณ 100 ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ ๐ฑ๐ข๐จ๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ญ๐ช๐ฏ๐ฌ๐ฆ๐ฅ ๐ฅ๐ช๐ณ๐ฆ๐ค๐ต๐ญ๐บ ๐ฐ๐ณ ๐ช๐ฏ๐ฅ๐ช๐ณ๐ฆ๐ค๐ต๐ญ๐บ ๐ง๐ณ๐ฐ๐ฎ ๐ต๐ฉ๐ฆ ๐ฉ๐ฐ๐ฎ๐ฆ๐ฑ๐ข๐จ๐ฆ.
– ๐๐ข๐ค๐ฉ ๐ฃ๐ญ๐ฐ๐จ ๐ฑ๐ฐ๐ด๐ต ๐ญ๐ช๐ฏ๐ฌ๐ด ๐ฃ๐ข๐ค๐ฌ ๐ต๐ฐ ๐ช๐ต๐ด ๐ณ๐ฆ๐ญ๐ฆ๐ท๐ข๐ฏ๐ต ๐ฎ๐ฐ๐ฏ๐ฆ๐บ ๐ฑ๐ข๐จ๐ฆ ๐ต๐ฐ ๐ฑ๐ข๐ด๐ด ๐ฐ๐ฏ ๐ข๐ถ๐ต๐ฉ๐ฐ๐ณ๐ช๐ต๐บ.
Nothing complicated, just simple internal linking that kept crawlers active and helped the important pages get more SEO value.
๐ฑ) ๐๐ฒ๐ฎ๐๐ ๐๐ฎ๐ฐ๐ธ๐น๐ถ๐ป๐ธ๐ ๐๐ป๐๐ฒ๐๐๐บ๐ฒ๐ป๐
The client wasnโt afraid to spend on backlinks and gave me an open budget for it.
For guest posts, I focused on pages that were ranking low on the 1st or 2nd page but targeted easy keywords.
And I chose only 5-10 focus pages instead of diversifying on all 100 services pages.
I made sure it was a mix of quantity and quality, but I prioritized authority websites with 70+ DR and solid traffic.
This approach helped rank those potential pages quickly and increased the sales in no time.
๐ฒ) ๐ฆ๐บ๐ฎ๐ฟ๐ ๐จ๐๐ฒ ๐ผ๐ณ ๐ฎ $๐ฏ๐ฌ๐ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ฅ๐ฒ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐
At one point, the client made a bold move that genuinely surprised me. They created a new landing page and 301-redirected an entire old website to it, a site worth over $30,000 and generating $1,000+ per month.
I had worked on that site for years as well and knew how strong its backlink profile was. Redirecting such a valuable asset isnโt a casual decision. it showed how committed the client was to scaling this project.
This high-authority 301 redirect passed serious link juice and gave the domain a massive authority boost, even though it was already strong. It may not have increased sales directly, but It gave the site a strong push for future rankings.
๐ณ) ๐๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ ๐๐ฟ๐ฒ๐ฒ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐ข๐ณ๐ณ๐ฒ๐ฟ ๐ฃ๐ฎ๐ด๐ฒ๐
Pages like โget X for freeโ or โBuy Y for free โ were added, offering small giveaways to attract visitors. This move turned out to be a game-changer.
Thanks to the siteโs strong authority, these pages ranked almost instantly and brought in a huge wave of traffic. More importantly, many of those visitors converted into paying customers, giving a strong boost to overall sales.
Targeting high-volume โfreeโ keywords is a smart way to drive traffic and conversions, especially when your domain already has strong authority.
๐ด) ๐จ๐ป๐ฑ๐ฒ๐ฟ๐ฟ๐ฎ๐๐ฒ๐ฑ ๐๐ฒ๐๐๐ผ๐ฟ๐ฑ๐, ๐๐น๐ผ๐ด ๐ง๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐
A smart move was to focus on blog keywords that were easy to rank but often overlooked even dismissed as useless by big brands, especially those popular in Tier 2 and Tier 3 countries like India, Nigeria etc.
These keywords had solid search volume and low competition. Publishing regular content around them brought huge traffic and improved the siteโs overall topical authority. According to the client, this single move tripled their sales.
Donโt overlook useless keywords ignored by big brands. They can bring in quick traffic, boost site authority, and drive significant sales growth.
๐ง๐ต๐ฒ ๐ฅ๐ฒ๐๐๐น๐๐?
With everything combined, the siteโs traffic jumped from 1,000 to 10,000+ clicks a day. Over 1+ million clicks in just 9 months.
And did I mention? This niche is super competitive.
I don’t have access to exact sales data, but based on what I know, it likely grew by 5โ10X
In SEO, every goal is achievable, if youโre ready to invest the right amount.
